To subscribe to the emailed PMM, or to inquire about advertising, call or email Kristine Weller, 312-626-2316. kweller at barks dot com.   

July Training 2016 Electrical Apparatus!

The July 2016 issue of Electrical Apparatus will be our annual Training theme issue with great articles on encouraging women to join the electromechanical industry and STEM fields, training for renewable and sustainable energy repair, needs assessment for training, OSHA’s severe injury program, and other topics exploring the importance of training. The closing date will be Wednesday June 15, 2016. Space may be available after the closing date. There will be bonus distribution of the July Training issue at the 2016 CWIEME Chicago Expo and other trade shows EA editors attend. 

The August 2016 issue will feature post-show reviews and photos of the 2016 EASA Convention, a technical article on the differences between “duplicate” motors, Smart Grid, the popular Question of the Show, and more. The August issue closes on July 15, 2016.

Insertion orders can be emailed to kweller at barks dot com or faxed to 312-321-1288.

*QR codes in advertisements and July issue promotional discount in Advertising News.

July 2016 Training issue cover

Advertising News: July promotional discount and How to make your QR code work for your ad

QR Codes in print advertisements

A Quick Response Code or QR Code is a matrix barcode that when scanned with a phone or other compatible digital devices, leads to a web page or information about the product. Using a QR Code on a print advertisement is an effective way to connect digital marketing with a print audience along with quick access for readers to learn more about your advertisement. Adding a QR Code is also a reasonable way to track interaction with your print ad–especially as print magazines are often kept by readers for a longer period of time.

QR Codes can be created online at a few different websites like QR Code Generator to promote products, training event registration, order forms, etc.

July promotional discount: Receive 50% off of a digital advertisement (as low as $250 per ad) in one of the 2016 issues of EA’s weekly e-newsletter, Direct and Current, with the placement of an advertisement in the July 2016 Training theme issue.

Insertion orders can be emailed to kweller at barks dot com or faxed to 312-321-1288.


Renewable Energy Training

One of the July issue feature articles explores training opportunities for careers in renewable energy such as wind and solar. Associate Editor Bill O’Leary interviews instructors and students at Red Stone College and Grid Alternatives Training.

The Fire Ant Problem

One of the unexpected and expensive effects of electric and magnetic fields is that they have contributed to the spread of fire ants, whose bites can be fatal to mammal, including humans. Swarming in the thousands, they seek the warmth and apparently the electric fields in and around the enclosures of transformers, switches, traffic control pedestals, and other electrical gear located everywhere in urban areas, as well as wiring and electrical devices in the home. In this article, Engineering Editor Richard Nailen describes the breadth of the fire ant problem and offers solutions for dealing with it.

Women in STEM

This feature article of by Associate Editor Bill O’Leary looks at industry groups and events that are designed to attract and support women in technical trades. Among these events and groups are women engineering societies, career expos, and training events.

More in July Training 2016:

Fast Forward by Bill O’Leary explores needs assessments, the first step in the training process. They are guidelines that businesses can use to determine if they need training and if they do, who needs training and for what tasks.

Say it Right: Avoid the “sin of omission”
Sometimes, what we don’t say is as important as what we do say–or even more so. “In applying motors generally,” Engineering Editor Richard Nailen writes, “one of the most common (and most damaging) errors involves incomplete (or misleading) information given to the supplier.” Among the specifications frequently overlooked are starting frequency, acceleration torque required by the driven load, and the nature of the motor’s environment. This column serves as a warning not to leave out vital information when specifying a motor.

Know Your Industry: Taking a look at the organizations that support and shape the electromechanical industry by Assistant Editor Charlie Barks.

Department News

More on the subjects that interest and inform EA readers!

Accounting by William Wiersema: The problem with slow-moving inventory
Inventory balances represent an investment that demands a return to offset its costs. Ideally, a supplier would order inventory only as he needed it, just in time, and not carry any inventory at all. However, in the real world, it takes discipline to minimize the investment needed to satisfy a customer base while at the same time assuring that the sales that the inventory supports will be profitable. In this article, Contributing Editor William Wiersema explains how to strike this delicate balance.

Safety & Health by Joseph Hoff looks at OSHA’s “Severe Injury Reporting Program.”  In January 2015, OSHA began requiring that employers report any work-related severe injury – such as an amputation or an injury requiring hospitalization – within 24 hours.  OSHA’s two goals for the new reporting requirement were to engage more employers in identifying and eliminating serious hazards, and to allow the agency to better target its enforcement and compliance assistance efforts to places where workers are most at risk.  Our editors will look at some of the changes that have come about as a result of the program’s implementation.

NEW DEPARTMENT: Renewables by Assistant Editor Charlie Barks features industry news from renewable energy sectors including solar, wind power, and hydroelectricity.

Pumps Keep up with the latest news, products, and developments in the Pump news section in each issue of Electrical Apparatus!

Every issue of Electrical Apparatus features the latest industry news in Business Briefs, Direct and Current, Training Briefs, Let’s Solve Your Problem, and more. Press releases and other material suitable for editorial consideration in our Departments and Columns may be emailed to eamagazine at barks dot com.

More Than Motors:

Electrical Apparatus is the premier monthly magazine covering the fields of electromechanical and electronic application and maintenance. For more information about our magazine or to request a media kit, contact our advertising department – email kweller at barks dot com or telephone 312-626-2316



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