To subscribe to the emailed PMM, or to inquire about advertising, call or email Kristine Weller, 312-626-2316. kweller at barks dot com.   

February 2016 looks at motor storage, pump system efficiency, business software selection, and more!


Closing Dates for Upcoming Issues

The second annual February Efficiency theme issue–closing on January 16, 2017 for advertising space–focuses on the procedures, products, and practices to help make your business run efficiently. Will include a bonus mailing to over 2,000 new readers.

The second annual March Innovation theme issue–closing February 15, 2016–explores the latest trends, practices, and more that are shaping and shaking up the industry.

Insertion orders can be emailed to kweller at barks dot com or faxed to 312-321-1288.

What’s Coming up in February?

February 2017 Efficiency theme issue cover

A keeper issue: The February Efficiency 2017 issue has a little bit of everything for every reader, closing on January 16, 2017 for reserving advertising space with a bonus mailing to over 2,000 new readers.

Featuring a look at a motor repair shop with a motor storage business, electrical connection tightness technical article, tips for an efficient business and product, selecting the right software for your business needs, and so much more.  

**Lead generation for 2017 print advertisers–information below**

Upcoming Highlights

New Emphasis on Electrical Connection Tightness

“Information Only” in the NEC 2011-2014 now becoming mandatory. The “overheated joint” may be a greater fire hazard than arcing. Richard Nailen also explores over- and under-tightening, color flow, thermal cycling issues, influence of dissimilar joint materials, and the possibility of joints being too tight.

Motor Storage

Exploring the efficiency theme further, Assistant Editor Charlie Barks takes an in-depth look at an Illinois shop that added a new service to their business, which aids other businesses looking to save space on purchased motors.

Pump Systems Efficiency

Our editors share technical advice to improve efficiency in pump systems with the care and maintenance of specific components of the system.

Selecting the best (for you): software for businesses

Associate Editor Bill O’Leary examines the questions and criteria many companies think about when looking for the right software to help their business needs.

And much more coming soon!

Every issue of Electrical Apparatus features the latest industry news in Business Briefs, Direct and Current, Training Briefs, Let’s Solve Your Problem, and more.Press releases and other material suitable for editorial consideration in our Departments and Columns may be emailed to eamagazine at barks dot com.

Advertising News

Making the most of print ads in a digital age

New in 2017: Each issue will feature a QR code and URL for readers to learn more about the advertisers in each issue.

Take advantage of this lead generation by adding tracking code to your website and make the most of your print ad.

To learn about available advertising opportunities, call 312-626-2316 or email Kristine Weller at


More Than Motors:

Electrical Apparatus is the premier monthly magazine covering the fields of electromechanical and electronic application and maintenance. For more information about our magazine or to request a media kit, contact our advertising department – email kweller at barks dot com or telephone 312-626-2316



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Barks Publications, Inc.500 N. Michigan Ave.,Suite 901Chicago, IL 60611312-321-9440 T312-321-1288 Fwww.barks.comeamagazine at barks dot com Subscriptions are free to qualified members of the industry – go to to sign up or learn more. @ElecAppMag is on Twitter!Read our Tweets on Twitter  – We’re @ElecAppMag!Follow us on LinkedIn! We are Barks Publications, Inc.Look for Electrical Apparatus Magazine on Facebook.Visit our blog for the latest industry news and behind-the-scenes EAreports!Visit our blog @
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