To subscribe to the emailed PMM, or to inquire about advertising, call or email Kristine Weller, 312-626-2316. kweller at barks dot com.   

January 2015 features Root Cause Analysis, Electric Vehicles, and more!

Root Cause Analysis, 5-year article index in January issue! The new year is upon us and Electrical Apparatus starts it off with our annual five-year index of articles for readers to find the technical features they need. The January 2015 issue will also include Engineering Editor Richard Nailen’s close look into root cause analysis and Associate Editor Bill O’Leary examines the technology of electric vehicles and possible opportunities they could provide for service shops who wish to expand their businesses in this month’s Fast Forward article.

EMBR Thanks! Thanks to all of you who have sent compliments for this year’s ElectroMechanical Bench Reference. For more than 30 years, the one-volume EMBR has been used year-round as a primary sourcing guide by key buyers in the electrical aftermarket. We pride ourselves on offering the most comprehensive directory of products and services used by the electrical aftermarket, as well as a guide to the manufacturers and suppliers of those products and services. Updates to EMBR2015 will appear in the March 2015 issue of Electrical Apparatus. Please call 312-321-9440 or email embr at barks dot com to report changes and corrections.

Closing Dates for Upcoming Issues

The closing date to reserve advertising space in the January 2015 issue will be Monday December 15, 2014 and the closing date for the February issue will be Thursday January 15, 2014. For information on future closing dates and advertising inquiries call 312-321-9440. Insertion orders can be emailed to or faxed to 312-321-1288.

Upcoming Highlights – Root Cause Analysis

Root cause analysis: methodology or mythology? Ever since ancient times, people confronting problems have looked beyond the immediate situation to determine a problem’s cause. In electrical machine technology, the practice of seeking the cause of a breakdown is known as “root cause analysis.” The simplest method, called the “Five-Whys” procedure, follows a linear chain by posing a series of questions. There are other methods as well. In this article, Engineering Editor Richard Nailen presents these methods and examines their drawbacks, seeking to find the right balance that will lead motor users to the right answers in the real world.

Every issue of Electrical Apparatus features reliable technical material. For summaries of previous or upcoming technical articles check out the Barks Publications Web site.

More in January 2015: Annual five-year index of articles If it’s January, it must be time for a popular feature that keeps readers returning to the January issue for the entire year: the five-year-index of articles. In this feature, we categorize all the major articles published in Electrical Apparatus over the past five years, including technical articles, stories about successful businesses, and our popular features on safety and small-business finance. Many readers tell us that they file away all their issues of EA for future reference; the January index is where they turn to find information published in the past that will help them in their business today.

Accounting for Management Limited liability companies, or LLC’s, have become the entity of choice among U.S. tax advisors. Under this form of incorporation, income is taxed directly to individual owners rather than taxed once at the corporate level and again to stockholders as distributed. Also, as its name suggests, an LLC limits the liability of owners to certain legal claims. As with any form of incorporation, however, LLC’s come with rules and caveats. In this article, Contributing Editor William Wiersema takes a close look at some of the tax benefits and risks of becoming and operating as an LLC.

Advertising News

 Classified Display Advertising Opportunity! For a limited time only: January or February 2015 issues! Put your name in front of potential customers and Electrical Apparatus readers with a limited time 2-inch trial Classified Display ad for $350 in either the January or February 2015 issue. A trial classified display advertisement is featured in the classified section of the monthly Electrical Apparatus magazine and allows a company to test the market. A trial insertion can be applied toward a full classified display advertising contract of $1500 for 12 inches in 12 months.

Find more tips about advertising on the EA blog advertising page. If you have any questions or are interested in classified or display advertising, call 312-321-9440 or email eamagazine at barks dot com

Department News

More on the subjects that interest and inform EA readers!

Safety and Health In the January 2015 issue of EA, the Safety & Health column written by Associate Editor Joseph Hoff will take a look at safe handling of pallets and other material handling-related matters.

Reader Profile by Associate Editor Joseph Hoff: Meet Al DiMascio, president and owner of Blanchard Electric, Waltham, Mass., in the January 2015 issue of EA. In 1987, emboldened by 20 years of experience, DiMascio bought the company. Today, Blanchard Electric counts on loyal employees and a diversified customer base in conducting business in the marketplace. During his free time, Mr. DiMascio enjoys playing hockey.

Every issue of Electrical Apparatus features the latest industry news in Business Briefs, Direct and Current, Training Briefs, Let’s Solve Your Problem, and more. Press releases and other material suitable for editorial consideration in our Departments and Columns may be emailed to eamagazine at barks dot com.

More Than Motors:

Electrical Apparatus is the premier monthly magazine covering the fields of electromechanical and electronic application and maintenance. For more information about our magazine or to request a media kit, contact our advertising department – email kweller at barks dot com or telephone 312-626-2316



Follow us

Barks Publications, Inc.500 N. Michigan Ave.,Suite 901Chicago, IL 60611312-321-9440 T312-321-1288 Fwww.barks.comeamagazine at barks dot com Subscriptions are free to qualified members of the industry – go to to sign up or learn more. @ElecAppMag is on Twitter!Read our Tweets on Twitter  – We’re @ElecAppMag!Follow us on LinkedIn! We are Barks Publications, Inc.Look for Electrical Apparatus Magazine on Facebook.Visit our blog for the latest industry news and behind-the-scenes EAreports!Visit our blog @
Share Button