The ElectroMechanical Bench Reference (EMBR)ElectroMechanical Bench Reference Advertising

Top Reasons To Advertise in the  EMBR

Get an Early Jump on Next Year's Marketing. Our subscribers and “pass-along” readers—the key buyers and decision-makers in the electrical aftermarket—will begin to use their new EMBR as soon as they receive it in early December, and will continue to rely on it throughout next year, as their primary sourcing guide for the products and services they need.

Get “Free and Early” Use of Next Year's Budget. While your EMBR ad will start working for you a full month before the year ends, payment can be deferred until after January 1st, allowing you to use next year's budget for this important, year-round advertising.

EMBR Advertisers Stand Out From the Crowd. Many of the product categories in the EMBR list dozens of different suppliers. But only EMBR advertisers have their listings highlighted with free, bold-faced references to their ads.

EMBR Advertisers Are Always in the Right Position. We will position your EMBR ad near the product category of your preference, to make sure interested buyers see it.

Only EMBR Advertisers Have "The Right Combination." You can combine EMBR advertising with schedules in Electrical Apparatus throughout your 12-month contract period, to earn special frequency discounts (four-, seven- and 13-time rates) that are only available if the EMBR is part of your total schedule.

Industry news...

Advertising for the 2015 ElectroMechanical Bench Reference (EMBR) closes November 12.... Call 312-321-9440 to reserve space.


Production Schedule

The EMBR is mailed the last week of November, shrinkwrapped with the December issue of Electrical Apparatus. Closing date for space reservations is November 7th. Materials due November 15th. Space is sometimes available after the closing date - Call 312-321-9440 for information.

Media Kit

To request a media kit, with sample issues, current rates, circulation information and complete production specifications, telephone 312-321-9440.

Advertising opportunities

To advertise, order reprints or rent mailing lists, contact the advertising department, 312-321-9440.


See 2009 production specifications for production data and information. Closing dates are for camera-ready material; allow five extra working days for typsetting, type changes and/or camera work.

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Advertising for the January Electrical Apparatus closes December 15. Classified ads for the December issue close December 15. (Space is sometimes available after the closing date - call 312-321-9440.)