To subscribe to the emailed PMM, or to inquire about advertising, call or email Kristine Weller, 312-626-2316. kweller at barks dot com.   

February 2015 looks at core loss, metalworking, digital mapping services, and more!

Elsie Dickson retires  Elsie Dickson, publisher and journalist of many years, has taken on the new role of Publisher Emeritus as she retires after over sixty years with Barks Publications, Inc. As a former professor of journalism and dedicated publisher, Elsie Dickson helped shaped Electrical Apparatus through all of the aspects of the magazine, editorial and advertising included. There is no way to replace an Elsie Dickson, but as she would frequently muse, “The show must go on!” and that is what we hope to continue with the magazine. Advertising questions can now be addressed to Kristine Weller, the new Advertising Manager, at 312-626-2316or

Coming in February (closes for advertising January 15) From Engineering Editor Richard Nailen’s in-depth evaluation of core loss to what it takes to keep metalworkers safe, the February issue explores new and ongoing topics within the industry.

Closing Dates for Upcoming Issues

Electrical Apparatus is mailed the week prior to the first of the month.

The closing date to reserve advertising space in the February 2015 issue will be Thursday January 15, 2015.

The closing date for the March issue will be Thursday February 12, 2015. The March 2015 issue includes articles on liquid cooling for motors, engineering podcasts, and smoke detectors as well as updates to the EMBR2015. Please call 312-321-9440 or email embr at barks dot com to report changes and corrections.

For information on future closing dates and advertising inquiries call 312-321-9440. Insertion orders can be emailed to eamagazine at barks dot com or faxed to 312-321-1288.

What’s New?

New Web Site!

The Barks Publications Inc. Web site had a make-over this year with a new design better suited to display the information readers want to know. The new Web site launches this month.

The Barks Books Web page has also undergone a redesign to more functionally meet the needs of readers ordering books. It can be viewed at

Upcoming Highlights – Core Loss

Another look at core loss

Core loss in a-c induction motors has been recognized for so long that we might think we have a complete understanding of the phenomenon. But do we? As Engineering Editor Richard Nailen points out, motor manufacturers offer several design and manufacturing features to reduce core loss that are not always as effective as they appear to be. Some manufacturers claim to reduce core loss through a combination of lower flux density and increased core length—measures that, in fact, can be self-defeating. And measures to reduce core loss may not increase efficiency enough to justify changing the standardized efficiency value stamped on the motor’s nameplate.

Every issue of Electrical Apparatus features reliable technical material. For summaries of previous or upcoming technical articles check out the Barks Publications Web site.

More in February 2015:

Reader Profile – John Ward

John Ward is owner of Fremont, Calif.-based Industrial Maintenance Technologies, Inc., which provides motor management and motor sales.  Its customers include aggregate mining and manufacturing companies.  Off the job, Ward is participating in the restoration of the SS Red Oak Victory, originally a U.S. Navy cargo vessel used to transport bombs to the Pacific during World War II.  In his roles as company owner and volunteer, Ward has built on the foundation that he established during his service in the U.S. Coast Guard.

Accounting for Management – Dealing with the double tax when selling a corporation

With the recent increase in U.S. tax rates on individuals, regular C corporations have become more attractive compared to flow-through entities, including S corporations and limited liability companies. C corporations present a significant potential drawback, however: double taxation. In this article, Contributing Editor William Wiersema explains the double taxes for which owners of C corporations might find themselves liable and outlines measures to avoid these traps. These measures include transacting with stockholders directly, deferring receipt of stock, offsetting losses, and choosing S corporation status.

Advertising News

Classified Display Advertising Opportunity!

Last month for promotional trial ad in February issue!

Put your name in front of potential customers and Electrical Apparatus readers with a limited time 2-inch trial Classified Display ad for $350 in the February 2015 issue.

A trial classified display advertisement is featured in the classified section of the monthly Electrical Apparatus magazine and allows a company to test the market. A trial insertion can be applied toward a full classified display advertising contract of $1500 for 12 inches in 12 months.

Find more tips about advertising on the EA blog advertising page.

If you have any questions or are interested in classified or display advertising, call 312-321-9440 or email eamagazine at barks dot com.

Department News

More on the subjects that interest and inform EA readers!

Safety and Health will examine hazards associated with metalworking, a process that involves using machinery to remove, form, work, or shape metal, which is used to assemble parts.  Associate Editor Joseph Hoff looks at the proper analysis of risks and the implementation of a safety plan and proper work practices can contribute to the health and safety of workers and to overall productivity in the workplace.

Fast Forward by Associate Editor Bill O’Leary for February will cover how companies are using GPS to track their field service technicians. Is this a helpful management tool or a violation of employee privacy?

Every issue of Electrical Apparatus features the latest industry news in Business Briefs, Direct and Current, Training Briefs, Let’s Solve Your Problem, and more.

Press releases and other material suitable for editorial consideration in our Departments and Columns may be emailed to eamagazine at barks dot com.

More Than Motors:

Electrical Apparatus is the premier monthly magazine covering the fields of electromechanical and electronic application and maintenance. For more information about our magazine or to request a media kit, contact our advertising department – email kweller at barks dot com or telephone 312-626-2316



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