About Our ReadersElectrical Apparatus
Our readers work in electromechanical and electronic application and maintenance – the industry’s “field laboratory” and second-largest market (after OEMs).
All readers of Electrical Apparatus share a common interest in an extensive list of subjects related to the electrical aftermarket, including: balancing and alignment, bearings, circuitry, codes and standards, coils, controls, digital electronics, drives, electronics, energy efficiency, fans and blowers, gearmotors, generators, hoists and cranes, insulation, inverters, laminations, lubricants, motors, microprocessors, maintenance, power quality, systems and transmission, pumps, servos, shop equipment, software, switches, testing, transformers, varnishes and resins, vibration analysis, and wire and cable.
What Our Readers Purchase
Shop Equipment & Supplies 32% Electronic Components 26% Power Transmission Equipment 22%
Electrical Business Activity
Electrical Apparatus Service/Testing and/or Sales 39% In-Plant Electrical/Industrial/Institutions/Municipalities 14% Electrical Consulting firm 4% Electrical Utility company 4% Distributor of Electrical Equipment and Materials 10% Manufacturer of Electrical Equipment and Materials 21% Trade schools/colleges/libraries &associations 2% Corporate/General Manager/Owner 39% Service/Repair/Engineering Manager 32% Service/Repair/Engineering Tech Staff/Design Eng. 13% Consultant/Elec. Instructor 3%